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Al Hilal Bank

Your Home. Your Office.

Impact Proximity, Dubai

Al Hilal Bank and Impact Proximity worked together to help AHB staff stay motivated during the Covid-19 pandemic by creating an animated video with useful tips to help them navigate their workday from home.

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  • Challenge

    The Covid-19 pandemic took 2020 by storm and with governments imposing lockdowns and other restrictions to curb the spread of the virus, Al Hilal Bank had to find ways to ensure staff were taking care of their mental well-being and continuing to stay productive despite the challenges.

  • Solution

    Proximity Dubai created a short-animated video with tips and advice for Al Hilal Bank’s staff on how to plan and manage the workday from ‘Your Home Office’ which became the new normal as a result of the pandemic. The video provided helpful insights with an emphasis on taking care of one’s mental health and well-being.

  • Results

    The results for this campaign couldn’t be measured directly, however, the staff response was immense and they felt Al Hilal Bank was staying true to its brand promise 'it’s all about you'.