At Impact Proximity we make people more valuable to brands by creating and orchestrating experiences that influence behaviour through the entire journey. We solve business problems by changing individual customer behaviour by fusing creative, digital and direct with a deep knowledge of consumer insights and data, delivered through measurable customer engagement. Impact Proximity is a member of the Omnicom Group and a strategic partner of BBDO.
At Impact Proximity, we help make brands more valuable to people. We do this by digging deep into data to find powerful insights that will lead to creative ideas. Ideas, content and experiences, that are so powerful and magical that they change the way consumers think, feel and act about a brand. Ideas that bring brands closer to their consumers and make brands more valuable to people.
From automotive to health care to financial services to consumer packaged goods, we have delivered profound business results for the finest companies in the world.
We have deep expertise in the industry’s leading marketing technology solutions, and we maintain top-tier relationships with these key partners.
Data-driven creativity requires a deft blend of art and science. Creative Intelligence is our principle-based set of proprietary tools which consistently deliver the modern consumer experiences that today’s digital ecosystem demands.
The Relationship Labº
A comprehensive decision-making framework which maps people’s unmet needs to a brand’s most relevant assets to create high-value interactions across the scope of their relationship.
D3Mº
Data-Driven Destination Mapping is our unique evolution of journey mapping fuses qualitative and quantitative understanding of a consumer to architect the optimal experience and drive business-building behavior change.
Red Intelº
An insight-mining process that delivers revelations: unexpected human and brand insights that make the most compelling creative ideas possible.
Content Darwinismº
Our proprietary algorithm, content strategy, auditing and measurement processes allow us to continuously optimize a brand’s story in real time.
The Propulsion Sessionº
A three-day intensive creative collaboration process which harnesses the brightest talent to get to the very best experience-led ideas.
Formed in 2001, Proximity operates in all major business hubs across the globe. We are a network of strong, locally significant agencies, a third of which have been recognized as Agency of the Year in the past three years. We provide access to regional centers of excellence in digital development, marketing enablement and performance media which are both highly effective and cost-efficient.
We are a lead agency in Omnicom’s newly formed division delivering personalised moments at scale. With a broad base of cutting-edge technologies and best-in-class talent we offer powerful data integration, next step decisioning, marketing automation and enablement solutions. This unified approach to data and technology allows us to orchestrate comprehensive experiences in owned, earned and paid channels and optimize the value exchange at every touchpoint. In other words, we empower your business across the entire customer journey.
